During the height of the COVID-19 pandemic, global supply chains were under extreme pressure. Transport costs from China skyrocketed, and shipping delays became the new norm.
In the middle of this crisis, one of my clients reached out with an urgent request:
“Can you help us source tissue paper somewhere else?”
At the time, I had very little experience in the tissue paper field — but I knew how to find solutions fast.
I began searching and quickly identified the right supplier in Turkey. Not only did we secure reliable production, but my offer was actually better than their previous FOB price from China — and the transport cost was five times lower.
The result?
- The client saved this entire product segment,
- Lowered purchasing costs,
- And gained a stable, closer supply chain.
Since then, we’ve developed several new products under the same brand with this supplier — turning a crisis into a long-term strategic advantage.